Attitude, adoption or acceptance? Measuring the market success of telecommunication and multimedia technology

In: International Journal of Business Performance Management, Jg. 6 (2004) ; Nr. 2, S. 1
ISSN: 13684892
Zeitschriftenaufsatz / Fach: Wirtschaftswissenschaften
Abstract:
The article measures the market success of telecommunication and multimedia technology on the basis of attitude, adoption or acceptance. Frequently, the term ''acceptance'' is used in consumer marketing for an evaluation of the sales/market success of products. In this respect, the Anglo American literature makes only a scant distinction between the classical terms of attitude, adoption or diffusion. On the basis of reflections considering the market success of telecommunication and multimedia systems, a clearer distinction of the term is evaluated and an alternative construct of acceptance is presented.; The article measures the market success of telecommunication and multimedia technology on the basis of attitude, adoption or acceptance. Frequently, the term ''acceptance'' is used in consumer marketing for an evaluation of the sales/market success of products. In this respect, the Anglo American literature makes only a scant distinction between the classical terms of attitude, adoption or diffusion. On the basis of reflections considering the market success of telecommunication and multimedia systems, a clearer distinction of the term is evaluated and an alternative construct of acceptance is presented.

Dieser Eintrag ist freigegeben.