Competitive Strategies for Electronic Marketplaces

In: Electronic Markets, Jg. 10 (2000), S. 102-109
ISSN: 10196781
Zeitschriftenaufsatz / Fach: Wirtschaftswissenschaften
Abstract:
The aim of this article is to analyze the competitive situation of operators of electronic marketplaces and to study the electronic intermediation, or their co-ordination function, in order to identify possible competitive strategies. The strategies focuses on the information (virtual matching result) and transaction level (real trade result). Based on the extracted strategies (selection- or assignment-leader and content- or contact-leader), an empirical study was performed to analyze German-language electronic marketplaces for used cars on the WWW. This study introduced an initial business-oriented evaluation tool for electronic marketplaces in the form of a derived competition matrix. Based on this competition matrix the article presents a virtual matching rate and a real transaction rate as information tools for marketplace operators and their visitors. ABSTRACT FROM AUTHOR Copyright of Electronic Markets is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts); The aim of this article is to analyze the competitive situation of operators of electronic marketplaces and to study the electronic intermediation, or their co-ordination function, in order to identify possible competitive strategies. The strategies focuses on the information (virtual matching result) and transaction level (real trade result). Based on the extracted strategies (selection- or assignment-leader and content- or contact-leader), an empirical study was performed to analyze German-language electronic marketplaces for used cars on the WWW. This study introduced an initial business-oriented evaluation tool for electronic marketplaces in the form of a derived competition matrix. Based on this competition matrix the article presents a virtual matching rate and a real transaction rate as information tools for marketplace operators and their visitors. ABSTRACT FROM AUTHOR Copyright of Electronic Markets is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)