Does Habitual Car Use Not Lead to More Resistance to Change of Travel Mode?
In: Transportation (Transportation), Jg. 30 (2003), S. 97-108
Zeitschriftenaufsatz / Fach: Wirtschaftswissenschaften
An experiment examined the effects of an intervention (combination of information and a free public transport ticket) in a changed decision context (moving to a new residence) on travel mode choice by car users. If past frequency of car use has resulted in an automatic response to goal-related cues, one should expect resistant to change of travel mode. However, the results failed to show this. Neither past behavior or a direct habit measure predicted future travel behavior. Instead, the intervention influenced attitude, subjective norm, and perceived behavioral control, and consistent with Ajzen's theory of planned behavior, these were the main causes of the change of travel mode.
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