Cardoso, Jorge; Schauer, Carola:

A Framework for Assessing Strategies and Technologies for Dynamic Packaging Applications in e-Tourism

In: Journal of information technology & tourism : applications, methodologies, techniques., Jg. 9 (2006) ; Nr. 1
ISSN: 1098-3058
Zeitschriftenaufsatz / Fach: Wirtschaftswissenschaften
Dynamic packaging has been introduced as an innovative technology
	allowing for the automated online configuration and assembling of
	packaged travel products for individual customers. While dynamic
	packaging has been widely accepted by customers in UK and US markets,
	the possible strategic impacts enabled by dynamic packaging technologies
	are still uncertain. This paper provides a study of the strategic
	opportunities enabled by dynamic packaging, highlighting the key
	success factors. Current dynamic packaging applications of the three
	major online travel agencies are evaluated on the basis of the developed
	analysis framework. The results show that an appropriate level of
	integration of tourism information systems is a key factor for further
	realizing the strategic opportunities of dynamic packaging. We then
	discuss Web services and semantics as a possible solution for overcoming
	the interoperability problems that (current) dynamic packaging applications