Cross-channel cooperation: a collaborative approach of integrating online and offline business models,

In: AIM 2006 - Information Systems and Collaboration: State of the Art and Perspectives. Best Papers of the 11th International Conference of the Association Information and Management (AIM), June 8-9 / Feltz, F.; Otjacques, B.; Oberweis, A.; Poussing, N. (Hrsg.)
Luxembourg: GI-Edition Lecture Notes in Informatics (2006), S. 69-82
Buchaufsatz / Kapitel / Fach: Wirtschaftswissenschaften

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