Großweischede, M.:

Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Assortments in Online-Shops

In: Collaborative Customer Relationship Management - Taking CRM to the Next Level / Kracklauer, A.; Mills, Q.d.; Seifert, D. (Hrsg.)
Heidelberg: Springer (2004), S. 229-253
Buchaufsatz / Kapitel / Fach: Wirtschaftswissenschaften