Bell, Sandra:
International brand management of Chinese companiescase studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Heidelberg: Physica-Verl., 2008
(Contributions to economics)
Buch / Fach: Wirtschaftswissenschaften
Titel:
International brand management of Chinese companiescase studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Autor(in):
Bell, Sandra
Erscheinungsort:
Heidelberg
Verlag:
Physica-Verl.
Erscheinungsjahr:
2008
In Serie:
Contributions to economics
Umfang:
X, 369 S. : Ill., graph. Darst., Kt.
ISBN:
Signatur der UB:
Notiz:
Zugl. Duisburg, Essen, Univ., Diss., 2007