A Framework to Support the Analysis of Strategic Options for Electronic Commerce
In: Arbeitsberichte des Instituts für Wirtschafts- und Verwaltungsinformatik
Koblenz-Landau: Universität Koblenz-Landau (2004)
Buchaufsatz / Kapitel / Fach: Wirtschaftswissenschaften
In this working paper, we present an approach to support companies – especially small and medium sized companies (SME) – with the strategic analysis of their current situation and the future options offered by Electronic Commerce. The approach provides a set of specialized concepts that help with structuring the overall problem domain. They are inspired by well known instruments for strategic analysis, such as value chain analy-sis, SWOT analysis and balanced score cards. The work presented in this paper is part of the project ‘ECOMOD’, which is funded by the German Research Foundation (DFG).