A Framework to Support the Analysis of Strategic Options for Electronic Commerce
In this working paper, we present an approach to support companies – especially small and medium sized companies (SME) – with the strategic analysis of their current situation and the future options offered by Electronic Commerce. The approach provides a set of specialized concepts that help with structuring the overall problem domain. They are inspired by well known instruments for strategic analysis, such as value chain analy-sis, SWOT analysis and balanced score cards. The work presented in this paper is part of the project ‘ECOMOD’, which is funded by the German Research Foundation (DFG).
Dieser Eintrag ist freigegeben.