Developing Strategies for Electronic Commerce in Small and Medium Sized Companies - Guidelines for Managers

In: Arbeitsberichte des Instituts für Wirtschafts- und Verwaltungsinformatik
Koblenz-Landau: Universität Koblenz-Landau (2003)
Buchaufsatz / Kapitel / Fach: Wirtschaftswissenschaften
The wide spread of the Internet has caused an extensive structural
	change in many industry sectors. This is due to new opportunities
	for direct communication with consumers through the Internet. Another
	important reason is the dramatic reduction of costs of searching
	for and communicating with business partners. This paper was written
	in the context of the ECOMOD project, which aims at developing a
	method for designing powerful and flexible infrastructures for electronic
	commerce, particularly from the viewpoint of small and medium sized
	enterprises (SMEs). With this background new options provided by
	the Internet on the strategic level are examined. We investigate
	chances and risks connected to the different ways of Internet usage.
	Main issues concerning the strategic use of the Internet are introduced
	using a decision tree and then discussed in further detail. Afterwards
	fundamental market and company characteristics are analysed, which
	indicated the appropriateness of applying the vari-ous Internet strategies.