Feedback in intercultural e-learning scenarios: Challenges and solutions

In: Proceedings of the 6th Plymouth e-Learning Conference 2011
Plymouth (2011), S. 4
Buchaufsatz / Kapitel / Fach: Wirtschaftswissenschaften
Fakultät für Wirtschaftswissenschaften » Fachgebiet Wirtschaftsinformatik » Wirtschaftsinformatik der Produktionsunternehmen
For learners, feedback, particularly criticism (review) can be a very strong motivator within their learning process. However, when stated in the wrong way or situation it also can turn to an insurmountable obstacle — in the worst case, learners drop out of their educational program. Different to face-to-face situations, in E-Learning, with the lack of eye contact, a crucial indicator for upcoming conflicts misses. Therefore, in case of misunderstandings, it is difficult for educators to intervene in time.
By using the Internet as communication technology, E-Learning provides a high potential for international distribution of learning scenarios and applications. The need for receiving and understanding of feedback not only depends on the learners’ individual situations and experiences but also, as shown in our empirical research, has a cultural background. It therefore, can be expected that the conflicting potential in international settings is even higher.
By showing the results of our comparative study on cultural attitudes of learners in higher education which has been conducted in Germany and South Korea, we first will present feedback related aspects to raise the educators’ awareness for the special challenges given through this educational setting. Afterwards, possible solutions are being discussed.