Mobile Contextual Displays (Workshop).

In: Pervasive Advertising Workshop @ Pervasive 2009.
Nara, Japan (2009)
Buchaufsatz / Kapitel / Fach: Informatik; Wirtschaftswissenschaften
In recent years many conventional public displays were replaced by electronic displays
hence enabling novel forms of advertising and information dissemination. This
includes mainly stationary displays, e.g. in billboards and street furniture, and currently
first mobile displays on cars appear [3]. Yet, current approaches are mostly
static since they do not consider mobility and the context they are used in.
In our work we explore how mobile public displays, which rapidly change their
own context, can gather and process information about their context. Data about location,
time, weather, people in the vicinity etc. can be used to react accordingly by
displaying related content.