TaxiMedia: An Interactive Context-Aware Entertainment and Advertising System (Workshop).

In: 2nd Pervasive Advertising Workshop @ Informatik 2009
Lübeck (2009)
Buchaufsatz / Kapitel / Fach: Informatik; Wirtschaftswissenschaften
Abstract:
The use of public transport vehicles, such as trams, buses, and taxis as
an advertising space is increasing since several years. However mainly the outside
of the vehicles is used to show advertisements using paintings, foil or roofmounted
displays. Nowadays, with advances in display technologies, small highresolution
displays can be easily embedded in vehicles and be used for
entertainment or advertising purposes. In this paper we introduce an interactive
context-ware advertising system designed for cabs, which is targeted to offer
context-aware information such as advertisements, points of interest, events, etc.
during a cab ride. Additionally it is possible for advertisers to upload their contents
and define areas where their advertisements should be shown.

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