Schröder, Hendrik; Zaharia, Silvia:
Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German retailer
2008
In: Journal of Retailing and Consumer Services, Jg. 15 (2008), Heft 6, S. 452 - 468
Artikel/Aufsatz in Zeitschrift2008Wirtschaftswissenschaften
Titel:
Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German retailer
Autor(in):
Schröder, HendrikLSF; Zaharia, SilviaLSF
Erscheinungsjahr
2008