Existing research on entry mode determinants is firmly grounded in the transaction cost and resource-based literature while location-and institution-specific characteristics lack attention. The primary goal of this article is to address the determinants of entry mode by Japanese manufacturing firms in Southeast Asia after the financial crisis on the basis of a theoretical framework that integrates firm-specific, industry-specific, location-and institution-specific factors. Results show that locational factors make significant contributions to the understanding of the entry mode selection of MNEs and partly override the effect of firm-specific factors.